Elevate Your Brand

Brand Strategy Insights from Lee Forrest

Are Webinars Still Relevant for Branding and Marketing?

Are webinars still relevant and effective tools to build your brand and grow your business? After all, it seems like everyone is doing a webinar and there is a reason for this. Webinars are more popular and effective than ever. The Covid pandemic influenced this shift...

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Branding is a Non-Profit’s Greatest Asset

If you run a non-profit organization, you might think that branding is not a priority for you. After all, you're not selling a product or service, but a cause or a mission. You might think that your work speaks for itself and that branding is only for businesses that...

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Brand Identity Trends in 2024

Brand identity is the visual representation of a company's values, personality, and purpose. It helps to create a memorable impression on customers and differentiate the brand from competitors. In a fast-paced and dynamic market, brand identity needs to evolve and...

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Why Craft Breweries Need a Brand Strategy to Stand Out

If you're a craft brewery owner, you know how hard it is to stand out in a crowded market. Craft breweries have to compete with big-name beer brands, local rivals, and new entrants who are constantly innovating and experimenting. How can you attract and retain loyal...

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Why a Brand Audit is Important

If you're like most business owners, you probably think your brand is doing just fine. You have a logo, a website, some social media accounts, and maybe even some loyal customers. But how do you know if your brand is really working for you? How do you know if it's...

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How do you know if your brand message is confusing?

Why do we use fancy words or buzzwords? We want to sound smart. In our quest to sound smart, we sound like everyone else, confusing, and unoriginal. I think Matt Damon's character, Will, in Good Will Hunting is a good example of responding to an MIT student who is...

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