How do you know if your brand message is confusing?

Subscribe to Elevate Your Brand

Why do we use fancy words or buzzwords? We want to sound smart. In our quest to sound smart, we sound like everyone else, confusing, and unoriginal. I think Matt Damon’s character, Will, in Good Will Hunting is a good example of responding to an MIT student who is trying to impress Skylar with fancy words and embarrass Will’s friend, Chuckie. He says, “Yeah, maybe, but at least I won’t be unoriginal.”

Brands fall into this trap of trying to sound smart with business jargon and corporate lingo that leaves people scratching their heads just like Chuckie in the Good Will Hunting clip. The brands with the greatest influence use simple language such as Apple’s “Think Different” or Nike’s “Just Do it”. Your audience should not need a dictionary (Webster, urban, or business) by your side to decipher a brand’s message. Your goal as a brand should be to tell people what you do for them with simple and direct language.

How do you know if your brand message is confusing?

Here’s the litmus test. If you hear people say more often than not, “I read about your business, but explain to me what you do?” or “I don’t quite understand”, it is time to rethink your brand message with simple and direct language.

One final thought.

As you rethink your brand message, look at what makes your brand’s service or product unique. What makes you original? Tell us in simple and direct language. Ready. Set. Go!

 

 

How Google’s Mobile-First Indexing Affects Your Brand

As we step into 2024, the digital landscape has evolved tremendously, with mobile-first indexing by Google completing its nearly seven-year journey. This monumental shift, commenced by Google back in November 2016, reached a pivotal point by December 2018 when half of...

Brand Strategy Trends for 2024: Navigating the Future

As we approach 2024, the landscape of brand strategy trends continues to evolve at a rapid pace. Brands that wish to remain relevant and competitive must stay ahead of these trends, leveraging innovative approaches and data-driven insights. Here are the key trends to...

When to Spin Off a Product into a Standalone Brand

In the ever-evolving marketplace, companies are constantly seeking ways to optimize their branding strategies for maximum impact and profitability. One pivotal decision in this process is determining whether a product or service should remain under the umbrella of the...

Do you like what you are reading? Subscribe to Elevate Your Brand.