Clear Direction.
Work That Gets Results.
People don’t choose the best option. They choose the one that’s easiest to understand and trust. Lee Forrest Consulting helps destinations, non-profits, advocacy groups, and growing companies become that easy choice. We do it with senior marketing leadership and a brand that speaks clearly everywhere: online, in print, in ads, and through your leaders.
Plenty of marketing looks great and changes nothing. We start with what your organization needs to grow, and what your audience is really looking for, both what they say they want and what they feel. Then we build every piece of your marketing to make saying yes feel natural.
01 / Brand & Message
Make your value obvious at a glance.
Most decisions happen in seconds, on gut feeling and trust, before people consciously weigh their options. If your message takes work to understand, they move on.
We shape your brand around how people really decide, so your audience gets it right away and feels good choosing you.
Know what your audience really wants
One clear story
Stand apart
Define what makes you different and worth choosing, so you’re not competing on price or volume alone.
02 / Fractional CMO Leadership
A senior marketing leader, without the full-time salary.
Busy marketing without a clear plan is expensive noise. Growth needs a clear direction, smart spending, and everyone pulling the same way.
We step in as part of your leadership team. We set the plan, lead the people doing the work, and make sure every dollar moves you toward your goals.
A plan tied to your goals
A 90-day action plan and a longer-term roadmap built around the results you need: revenue, visitors, donors, members, or supporters.
One team, one message
We direct your staff, agencies, designers, printers, and media partners so everyone builds the same brand.
Marketing that connects to the finish line
Marketing working hand in hand with sales, fundraising, or visitor services, so interest turns into results.
03 / Campaigns, Advertising & Leadership Voice
Get noticed, remembered, and acted on.
The best campaigns don’t push harder. They make the next step feel easy and worth taking.
We create campaigns and advertising that work across every channel. We also help your leaders become trusted voices people want to listen to.
Campaigns that work everywhere
Big ideas carried consistently across print, outdoor, broadcast, social, and digital ads, so each one strengthens the others.
Offers that are easy to say yes to
Package and present what you offer, whether a visit, a donation, a membership, or a service, so the value is clear and the risk feels small.
Leadership & personal branding
04 / Build Online and Offline Trust
Be found, trusted, and recommended.
People no longer scroll through pages of search results. More and more, they ask Google or an AI tool like ChatGPT for a direct answer and go with what it recommends.
We organize your website and content so that when people look for what you offer, your name is the one that comes up and earns their trust.
Show up in search and AI answers
Structure your content so Google and AI tools understand who you are and recommend you.
Websites that guide people
Clear paths that take visitors from “just looking” to booking, giving, joining, or buying, without confusion or dead ends.
First impressions that build trust
Make sure your website, print materials, and every public touchpoint look and feel credible from the first glance.
How We Work With You
Every organization is in a different place. We don’t sell one-size-fits-all packages. We step in where you need clarity and momentum most.
Fractional CMO Partnership
Ongoing marketing leadership, a few days a month, to set direction, lead your team, and grow over time.
Brand & Messaging Sprints
Short, focused projects to solve one big challenge, such as a rebrand, launch, campaign, or message that isn’t landing.
Brand Audits
A clear-eyed review of everything your audience sees, from your homepage to your brochure, ending with a prioritized list of what to fix first.
Not Sure Where to Start?
Let’s talk about where your brand is today, where people are getting stuck, and the clearest path forward.