Branding Insights
If You Don’t Follow Your Brand Guideline, There Are Consequences
We want to talk about something that might seem obvious but is often overlooked by many businesses: your brand guideline. You know, those rules and standards that define how your brand looks, sounds, and behaves across different platforms and channels. Why are they so...
Are Webinars Still Relevant for Branding and Marketing?
Are webinars still relevant and effective tools to build your brand and grow your business? After all, it seems like everyone is doing a webinar and there is a reason for this. Webinars are more popular and effective than ever. The Covid pandemic influenced this shift...
Branding is a Non-Profit’s Greatest Asset
If you run a non-profit organization, you might think that branding is not a priority for you. After all, you're not selling a product or service, but a cause or a mission. You might think that your work speaks for itself and that branding is only for businesses that...
Brand Identity Trends in 2024
Brand identity is the visual representation of a company's values, personality, and purpose. It helps to create a memorable impression on customers and differentiate the brand from competitors. In a fast-paced and dynamic market, brand identity needs to evolve and...
How Your Art Gallery Can Overcome the Challenge of Attracting Customers
As an art gallery owner, you know how challenging it can be to attract and retain customers. You have to compete with other galleries, museums, online platforms, and even social media for the attention of art lovers. You also have to deal with the logistics of...
Why Craft Breweries Need a Brand Strategy to Stand Out
If you're a craft brewery owner, you know how hard it is to stand out in a crowded market. Craft breweries have to compete with big-name beer brands, local rivals, and new entrants who are constantly innovating and experimenting. How can you attract and retain loyal...
Why a Brand Audit is Important
If you're like most business owners, you probably think your brand is doing just fine. You have a logo, a website, some social media accounts, and maybe even some loyal customers. But how do you know if your brand is really working for you? How do you know if it's...
How do you know if your brand message is confusing?
Why do we use fancy words or buzzwords? We want to sound smart. In our quest to sound smart, we sound like everyone else, confusing, and unoriginal. I think Matt Damon's character, Will, in Good Will Hunting is a good example of responding to an MIT student who...
Brand Strategy Consultant vs Marketing Manager: Which One Is Right for Your Business?
Everywhere we look, there are consultants. In the field of brand and marketing strategy there are a dime a dozen, so, if you are considering a brand and marketing consultant, who do you trust? How do you know if they will lead you with integrity and profitable...
Why Marketing Leaders Need to Read Fiction
My wife, Debra, and my oldest daughter used to work at a used bookstore in Old Town Manassas. They loved conversations with customers about fiction and non-fiction books, history, and life. They also loved giving recommendations when a customer was looking for...
Jackson Pollock, Cats, and Beer
I am an eclectic person when it comes to the things I enjoy in life. With music, I may listen to the Battlefield 1 soundtrack from the Xbox One game or the metalcore band, August Burns Red. Another day, I might listen to Benny Goodman or to the Cats Broadway. When it...
Why Doesn’t Seth Godin Tell Me Exactly HOW to Be a Purple Cow?
I am currently reading Seth Godin’s “Purple Cow”. I figured I would enjoy his book because I enjoy reading his blog. There are other authors that I enjoy as well as those who have similar to Seth Godin’s style including Mitch Albom (Tuesdays with Morrie) and Patrick...
Don’t Be Afraid to Question Your Marketing Consultant or Agency
I was talking with a business owner the other day about his social media strategy. He mentioned that his business was on Facebook and Twitter, but he never used Twitter, so I asked why he was on Twitter. His response was simply "because I was told that I should be on...
What is a Digital Strategy?
The question is often asked – “what is digital strategy?”. There is an array of answers that include web design and development, social media, SEO and SEM, analytics and measurement, methodologies such as agile and waterfall, big data, and the list goes on. Many...
4 Mindsets that Will Derail Your User Experience
In the last couple of years, we have seen an explosion of multi-device usage, which has escalated the importance of user experience to the top. In that time, many blogs and articles have been written on the best practices and mistakes surrounding user experience. I,...