Elevate Your Brand

Brand Strategy Insights from Lee Forrest

How Google’s Mobile-First Indexing Affects Your Brand

As we step into 2024, the digital landscape has evolved tremendously, with mobile-first indexing by Google completing its nearly seven-year journey. This monumental shift, commenced by Google back in November 2016, reached a pivotal point by December 2018 when half of...

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Brand Strategy Trends for 2024: Navigating the Future

As we approach 2024, the landscape of brand strategy trends continues to evolve at a rapid pace. Brands that wish to remain relevant and competitive must stay ahead of these trends, leveraging innovative approaches and data-driven insights. Here are the key trends to...

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When to Spin Off a Product into a Standalone Brand

In the ever-evolving marketplace, companies are constantly seeking ways to optimize their branding strategies for maximum impact and profitability. One pivotal decision in this process is determining whether a product or service should remain under the umbrella of the...

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The Peril of Prioritizing Marketing Over Branding

In today's fast-paced business landscape, companies often find themselves facing a critical decision: should they prioritize marketing or branding? While both are essential components of a successful business, it's crucial to understand that they serve distinct...

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Imagination Plays a BIG Part in Your Brand Strategy

Have you ever wondered how some brands manage to stand out from the crowd and connect with their customers on a deeper level? How do they create a unique identity that resonates with their target audience and inspires loyalty and trust? The answer is not just about...

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