What is a webinar?
Webinars are live or recorded online presentations that you can use to educate, entertain, or persuade your audience. They are great for building trust, authority, and engagement with your potential customers. They can also help you generate leads, sales, and referrals for your business.
Let’s look at some of the latest webinar statistics for 2023 that show how powerful webinars are as a branding and marketing tool.
- The global webinar market has reached over $1 billion as of 2023. The experts anticipated that the global webinar market would reach $5 billion by the end of 2035. The global webinar market is expected to grow at a CAGR of 8% from 2023 to 2035. (Source: https://www.demandsage.com/webinar-statistics/)
- 95% of organizations say the webinar is a vital strategy for their marketing. 73% of marketers think webinars can generate quality leads. 32% of marketers think that webinar strategy will be important in their success in 2023. (Source: https://www.demandsage.com/webinar-statistics/)
- 29% of all webinars are organized by the Software and Technology Industry. The other industries that use webinars frequently are Education (15%), Healthcare (12%), Finance (10%), and Manufacturing (9%). (Source: https://www.livewebinar.com/blog/webinar-marketing/webinar-statistics-2021-70-webinar-stats-you-need-to-know)
- The average conversion rate of all types of webinars is 46% as of 2023. The conversion rate of communication webinars is 67.05% as of 2023. The other types of webinars that have high conversion rates are educational (51%), product demo (49%), and panel discussion (48%). (Source: https://www.demandsage.com/webinar-statistics/)
- The average attendance rate of webinars is 40-50%. However, this can vary depending on the industry, topic, time, and promotion strategy. The highest attendance rates are achieved by webinars that are held on Wednesdays or Thursdays, between 10 am and 2 pm, and promoted via email and social media. (Source: https://webinarcare.com/webinar-statistics/)
- The average duration of a webinar is 39 to 60 minutes. However, this can also depend on the type and purpose of the webinar. For example, educational webinars tend to be longer than product demos or Q&A sessions. The optimal length of a webinar is determined by the amount of value and engagement it provides to the audience. (Source: https://thrivemyway.com/webinar-statistics/)
- The most popular type of webinar is an educational webinar with 60% attendees. 50% of the people prefer demos and approximately 50% of people prefer technical and support-related webinars. The other types of webinars that attract attendees are case studies (40%), panel discussions (35%), interviews (30%), and Q&A sessions (25%). (Source: https://webinarcare.com/webinar-statistics/)
As you can see, webinars are still relevant as a branding and marketing tool in 2023. They can help you reach a large and targeted audience, showcase your expertise and value proposition, generate high-quality leads and sales, and build long-term relationships with your customers.
Using zoom to host webinars
If you are thinking about hosting a webinar for your business, zoom is a popular platform for hosting webinars, but how can you make the most of its features and deliver engaging and effective presentations? Here are some strategies to prepare your webinar and use zoom to help you create a memorable and interactive experience for your audience.
- Plan ahead and test your equipment. Before your webinar, make sure you have a stable internet connection, a good microphone and camera, and a quiet and well-lit environment. Test your audio and video settings in zoom and adjust them as needed. You can also do a practice run with a friend or colleague to check for any technical issues or glitches.
- Use interactive features to engage your audience. Zoom has many tools that can help you interact with your audience and get feedback from them. You can use polls, Q&A, chat, reactions, hand raising, breakout rooms, and more to create a dynamic and participatory webinar. You can also share your screen, use annotations, or play videos to enhance your presentation.
- Brand your slides and visuals. If you are using slides or other visuals for your webinar, make sure they are consistent with your branding guidelines, clear, concise, and relevant. Avoid using too much text or cluttering your slides with unnecessary information. Use images, graphs, charts, or other visual aids to illustrate your points and keep your audience’s attention. You can also use zoom’s virtual background feature to add your brand logo or visual to your presentation.
- Be confident and enthusiastic. Your voice and body language can make a big difference in how your audience perceives your webinar. Speak clearly and confidently, use a friendly and conversational tone, and modulate your pitch and volume to avoid sounding monotonous or boring. You can also use gestures, facial expressions, and eye contact to convey your emotions and connect with your audience.
- Follow up with your audience. After your webinar, don’t forget to thank your audience for attending and ask them for feedback. You can use zoom’s survey feature to create a post-webinar questionnaire or send an email with a link to an online form. You can also share the recording of your webinar, the slides, or any other resources that might be useful for your audience. This way, you can show your appreciation, improve your future webinars, and build a relationship with your audience.
If you have questions about branding your webinar, setting up a schedule, and marketing it, let’s start a conversation. We can provide some insight or partner with you to create your webinar series and build a marketing campaign around it.