Strategic Insights to Help Brands Align with How Buyers Choose
Market leadership requires looking beyond tactical execution to address how buyers actually decide. These insights explore the strategic frameworks, brand positioning models, and executive governance needed to scale growing businesses with clarity.
Brand Identity Trends in 2024
Brand identity is the visual representation of a company's values, personality, and purpose. It helps to create a memorable impression on customers and differentiate the brand from competitors. In a fast-paced and dynamic market, brand identity needs to evolve and...
How Your Art Gallery Can Overcome the Challenge of Attracting Customers
As an art gallery owner, you know how challenging it can be to attract and retain customers. You have to compete with other galleries, museums, online platforms, and even social media for the attention of art lovers. You also have to deal with the logistics of...
Why Craft Breweries Need a Brand Strategy to Stand Out
If you own a craft brewery, you know how hard it is to rise above in a highly saturated marketplace. Craft breweries must fight not only the big-name beer brands but also the local rivals literally down the street and new entrants upping the ante on innovation and...
Why a Brand Audit is Important
If you're like most business owners, you probably think your brand is doing just fine. You have a logo, a website, some social media accounts, and maybe even some loyal customers. But how do you know if your brand is really working for you? How do you know if it's...
How do you know if your brand message is confusing?
Why do we use fancy words or buzzwords? We want to sound smart. In our quest to sound smart, we sound like everyone else, confusing, and unoriginal. I think Matt Damon's character, Will, in Good Will Hunting is a good example of responding to an MIT student who is...
Brand Strategy Consultant vs Marketing Manager: Which One Is Right for Your Business?
Everywhere we look, there are consultants. In the field of brand and marketing strategy there are a dime a dozen, so, if you are considering a brand and marketing consultant, who do you trust? How do you know if they will lead you with integrity and profitable...
Jackson Pollock, Cats, and Beer
I’ve never been one to fit neatly into a single box. Life is too short for that. One day, I’m lost in the haunting elegance of Chopin; the next, I’m throwing down to August Burns Red, and before I know it, I’m humming along to Broadway’s Cats. My creative pursuits...
Don’t Be Afraid to Question Your Marketing Consultant or Agency
I was talking with a business owner the other day about his social media strategy. He mentioned that his business was on Facebook and Twitter, but he never used Twitter, so I asked why he was on Twitter. His response was simply "because I was told that I should be on...
What is a Digital Strategy?
The question is often asked – “what is digital strategy?”. There is an array of answers that include web design and development, social media, SEO and SEM, analytics and measurement, methodologies such as agile and waterfall, big data, and the list goes on. Many...