Advocate for the U.S. rice industry and pave the way for college education
As a global non-profit and advocate for the U.S. rice industry, USA Rice wanted to encourage high school students interested in agriculture to pursue college degrees. To achieve this, USA Rice awards a scholarship to the winner of a video contest. USA Rice wanted to boost participation in the contest among high school students.
brings awareness to the annual video contest
serves as a platform for high school students to upload their video
is a gallery of video submissions where people can vote on their favorite video.