Raising awareness and advocating for senior living communities in need
Argentum serves companies that own and manage senior living communities. Standing with Seniors is an extension of Argentum that advocates on the behalf of senior living communities for COVID-19 relief. Argentum hired Bedrock Advocacy, a public affairs and grassroots firm, to bring awareness of the issue on a local level.
We partnered with Bedrock Advocacy to create a campaign to draw awareness to the mission of Standing with Seniors. The goal of the campaign was to encourage people in key states to contact their elected officials and advocate for the senior living community regarding COVID relief.
We worked with Bedrock to design branded collateral that complemented their grassroots initiatives. The messaging targeted legislature in key states. Collateral designs included:
Billboards in 8 states
Yard signs
Banners
Digital ads
Newspaper ads
Campaign reports
