Making Christian news more accessible online

National Religious Broadcasters (NRB) is the world’s largest association of Christian communicators. They provide our members with important resources and effective tools to help them reach their mission goals.

NRB Website

NRB  Convention Website

NRB saw a need to improve the user experience and SEO on and We partnered with NRB to strengthen their brand experience on both websites. 

To do this, we audited the websites to what is being done well and where there needs to be improvement. This is what we found:

  • The current WordPress theme restricted their ability to have full control and creative freedom.
  • Over the course of time, several plugins were installed that were no longer in use or unnecessary. This slowed down their website.
  • Images were not optimized.
  • There was not an SEO strategy.

After our audit, we worked closely with their IT Coordinator and Communications Assistant to create a strategy to improve their brand and user experience.

As a result:

We continue to work with NRB to evolve the websites with new features and content so that their brand experience continues to grow and strengthen.

Do you need to rebrand your website’s user experience for greater impact?