Why Marketing Leaders Need to Read Fiction

Why Marketing Leaders Need to Read Fiction

My wife, Debra, and my oldest daughter used to work at a used bookstore in Old Town Manassas. They loved conversations with customers about fiction and non-fiction books, history, and life. They also loved giving recommendations when a customer was looking for...
Why Doesn’t Seth Godin Tell Me Exactly HOW to Be a Purple Cow?

Why Doesn’t Seth Godin Tell Me Exactly HOW to Be a Purple Cow?

I am currently reading Seth Godin’s “Purple Cow”. I figured I would enjoy his book because I enjoy reading his blog. There are other authors that I enjoy as well as those who have similar to Seth Godin’s style including Mitch Albom (Tuesdays with Morrie) and Patrick...
Don’t Be Afraid to Question Your Marketing Consultant or Agency

Don’t Be Afraid to Question Your Marketing Consultant or Agency

I was talking with a business owner the other day about his social media strategy. He mentioned that his business was on Facebook and Twitter, but he never used Twitter, so I asked why he was on Twitter. His response was simply “because I was told that I should...
What is a Digital Strategy

What is a Digital Strategy

The question is often asked – “what is digital strategy?”. There is an array of answers that include web design and development, social media, SEO and SEM, analytics and measurement, methodologies such as agile and waterfall, big data, and the list goes on. Many...