Everywhere we look, there are consultants. In the field of brand and marketing strategy there are a dime a dozen, so, if you are considering a brand and marketing consultant, who do you trust? How do you know if they will lead you with integrity and profitable...
My wife, Debra, and my oldest daughter used to work at a used bookstore in Old Town Manassas. They loved conversations with customers about fiction and non-fiction books, history, and life. They also loved giving recommendations when a customer was looking for...
I am currently reading Seth Godin’s “Purple Cow”. I figured I would enjoy his book because I enjoy reading his blog. There are other authors that I enjoy as well as those who have similar to Seth Godin’s style including Mitch Albom (Tuesdays with Morrie) and Patrick...
I was talking with a business owner the other day about his social media strategy. He mentioned that his business was on Facebook and Twitter, but he never used Twitter, so I asked why he was on Twitter. His response was simply “because I was told that I should...
The question is often asked – “what is digital strategy?”. There is an array of answers that include web design and development, social media, SEO and SEM, analytics and measurement, methodologies such as agile and waterfall, big data, and the list goes on. Many...
