Elevating Your Brand starts with imagination and a strategy.

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Jackson Pollock, Cats, and Beer

Jackson Pollock, Cats, and Beer

I am an eclectic person when it comes to the things I enjoy in life. With music, I may listen to the Battlefield 1 soundtrack from the Xbox One game or the metalcore band, August Burns Red. Another day, I might listen to Benny Goodman or to the Cats Broadway. When it...

Why Doesn’t Seth Godin Tell Me Exactly HOW to Be a Purple Cow?

Why Doesn’t Seth Godin Tell Me Exactly HOW to Be a Purple Cow?

I am currently reading Seth Godin’s “Purple Cow”. I figured I would enjoy his book because I enjoy reading his blog. There are other authors that I enjoy as well as those who have similar to Seth Godin’s style including Mitch Albom (Tuesdays with Morrie) and Patrick...

Don’t Be Afraid to Question Your Marketing Consultant or Agency

Don’t Be Afraid to Question Your Marketing Consultant or Agency

I was talking with a business owner the other day about his social media strategy. He mentioned that his business was on Facebook and Twitter, but he never used Twitter, so I asked why he was on Twitter. His response was simply "because I was told that I should be on...